• Trends with Benefits

    Institutions Embrace Crypto with Lauren Abendschein

    Ed Lopez, Head of ETF Product

    In this week’s episode, I speak with Lauren Abendschein, Head of Institutional Sales at Coinbase. We discuss what the interworking of a crypto exchange looks like, the differences between a traditional brokerage versus an exchange and why institutions are becoming more comfortable with crypto.

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    Lauren and I begin our conversation by first establishing what Coinbase is—a crypto exchange. For many of us however, we may not know exactly what this entails. Lauren highlights that while a crypto exchange may be intimidating to some, it is very similar to a traditional exchange. The difference however, is that individuals can interact directly with the exchange. For example, Coinbase has various interfaces, each of which are customized for investors with different levels of knowledge and comfortability with crypto. Lauren also highlights some of the key factors investors should consider, when deciding which crypto exchange to work with.

    While we have seen crypto embraced by several different investor types over the course of the last 12 months, institutional investors are no exception. Lauren explains how institutions saw crypto as a store of valuation in 2021 and highlights why she believes we will continue to see this natural evolution of the crypto marketplace unfold and progress, with continued participation by institutions and development of new products to come to market.

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    Listen for Lauren’s take on Inflation, bitcoin as a legal tender, hybrid work place, men’s makeup, podcasts and blockchain gaming.

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  • Authored by

    Ed Lopez
    Head of ETF Product

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